And why should they?!
Microsoft have recently released Bing and there’s a lot of buzz about it. Quite frankly, it does give good results. But is it enough to sway Google?
Unless MS subconsciously adds it in to its browsers (wait, they’ve done that – redirected the msn search address to bing) and include it in their upcoming OS, people will probably continue to use what they know.
I’ve noticed a friend of mine, often typing in google into the address bar, rather than using Safari’s search box. As she’s only really used IE6 before, old habits die hard (yippekaye mf!!). (On another note, she loves Chrome, tabs, and the top sites page).
So on one account, that shows that the term “google it” makes them go to the website Google and use their product.
“Bing it”, “i just binged your name and got your facebook page lolz”, “oh noes, bingz down?!” – Added to the fact the site is ugly as the inside of a freshly used nappie, the name reminds me of the show worst comedy show evah, which makes me frown, Friends – with Chandler Bing! The funny one (apparently). Just laugh when you hear others laughing or wait for the flashing light.
Oh and another thing on design. Great going with accessibility MS. When images are turned off, you can’t see your (probably redundant anyways) navigation at the top. Plus you’ve got some stupid JS image injector which forces that retarded background image in – even if you don’t want images, you’re feed one ghastly one.

End rant.
[update] hah, someone at work just sent an email around referring to MS Bing as Chandler Bing!